LOGISTICS PERFORMANCE FOR PRACTICE IN THE FMCG INDUSTRY THROUGH A SUPPLY CHAIN MANAGEMENT APPROACH

Business competition that is getting tougher in the digitalization 5.0 era requires companies to further improve their business performance, especially aspect of supply chain management. Logistics, which a critical process management, needs be made into an integrated system from upstream downstream. Logistics activities include distributing goods, managing warehousing, and consumer orders are concern entire industry, including FMCG industry. This study used quantitative method using multiple regression analysis. The company as case multinational company. Descriptive describe symptom, event, incident occurs when attempt photograph events incidents center attention researcher then them they are. focuses on logistics become variables, namely transportation, handling storage, product availability. results showed greatly affect performance companies.